Please email me if you know of any openings. Thank you!

Steve Stiffler
skstiffler@gmail.com

Experience:
Penton Media – Overland Park, Kansas
Online Content Strategy/Product Development Manager
September 2007 to Present
Responsible for developing and launching new online products to increase traffic and revenue growth on two Penton Media properties. Closely monitor internet and market trends and competitor activities to translate findings into products that increase traffic and sales to the websites. Responsible for managing all online sales content, including the creation of newsletters, podcast, whitepapers, polls, surveys, forums and videos. Manage all marketing efforts for each website for increasing traffic throughout the sites. Work with project managers, designers, web developers and editors to produce a SEO strategy to gain greater exposure through Google and other search engines. Responsible for reporting web trends to magazine publishers and content editors so adjustments can be made in web strategies. Design website layouts and build graphics as needed.

Windstream Communications – Little Rock, Arkansas
Interactive Marketing Sr. Analyst/Project Manager
November 2006 to September 2007
Responsible for all aspects of the Windstream.net web portal including site development, traffic growth and development and growth of new and current revenue streams. Responsible for developing and managing vendor relationships needed to develop new web content. Identify new content providers and anticipate customer wants and needs. Manage and participate in the design and redesign of customer service areas of Windstream.net. Develop and implement new revenue channels, increasing revenue by 30%. Assist in the marketing and advertising plans for Windstream.com. Manage Windstream.net projects between IT and Marketing departments.

Living Church of God – Charlotte, North Carolina
Web Marketing Manager/Project Manager
December 2002 to February 2006
Responsible for managing a team of web developers and content editors in designing and implementing over 500+ pages of content. Managed the redesign of websites including the creation of new graphics, managing a weekly e-newsletter, creating and managing web blogs, encoding and streaming of audio and video media. Responsible for maintaining project timelines and budgets. Developed and executed PPC and SEO marketing plans, which led to a 60% increase in web traffic and 40% increase in booklet/magazine distribution. Managed the design of a multi-layered content management system (CMS). Worked with all internal departments to meet their needs on the web. Handled questions, suggestions and complaints submitted by email.

TNN & CMT (MTV Networks) Nashville, Tennessee
Program Research Manager & Program Scheduler
July 1999 to May 2001
Developed and managed primary quantitative and qualitative research studies for developing programming and marketing strategies. Provided reports to the executive staff in response to requests for ratings, demographics, and competitive network data. Provided ratings reports and input for scheduling stunts. Tracked, analyzed, and reported program ratings to executive management and producers. Managed relationships with multiple research vendors, including Nielsen. Managed the development of focus groups and surveys for the testing of Outdoor and Motorsports programming for TNN and CMT. Assisted in planning research budgets. Developed Intranet site for TNN and CMT Research Department. Supervised Research Assistant. Transferred program information from old TNN program database to new MTV Networks program database. Organized contractual and episodic data. Scheduled movies and series.

KLRT FOX 16/KASN UPN 38 Little Rock, Arkansas
Webmaster/Research Director/Internet Sales
March 1997 to July 1999
Created one-sheets and sales presentations that increased station revenue and market share. Developed marketing strategies for clients. Used national and local television ratings to create sales presentations. Trained sales staff on new software as necessary. Coordinated ratings breakouts with Sales, Marketing and Program departments to monitor programming trends within the market. Created ratings estimates and managed relationship with rep firm’s research department. Worked with Programming Department to analyze scheduling strategies. Maintained web sites for both stations. Developed content and advertising packages for both KLRT and KASN web sites. Created sales opportunities with Internet related products that brought non-traditional revenue to the stations. Produced on-air promotional spots for web sites and worked with Promotion Department to promote the web sites.

Education:
Graduated from University of Arkansas at Little Rock. Little Rock, Arkansas – December 1996
Bachelor of Arts in Communications
Minor: Marketing

Skills:
Excellent reporting and presentation abilities
Strong knowledge of MS Word, Excel, and PowerPoint.
Experience in using Omniture and Google Analytics
Strong Adobe Photoshop CS4, Dreamweaver CS4, HTML, skills. Working knowledge of Flash CS4
Experience in Search Engine Optimization (SEO) techniques and Search Engine Marketing (SEM) and Pay Per Click (PPC) programs.
Experience working with Web 2.0 tools.
Experienced setting up Twitter, Facebook and LinkedIn accounts and developing social media strategies.

References:
Available upon request

Sites I currently manage or have managed in the past:
www.windstream.net
www.tomorrowsworld.org
www.lcg.org
www.telephonyonline.com
www.retailtrafficmag.com
www.trustsandestates.com
www.nreionline.com
www.lhonline.com
www.businessfinancemag.com
www.registeredrep.com

Social Media campaigns I manage:
www.facebook.com/livingchurchofgod
www.facebook.com/tomorrowsworld
www.facebook.com/NationalRealEstateInvestor
www.facebook.com/LodgingHospitality
www.facebook.com/RetailTraffic
www.facebook.com/allthingscheese
www.facebook.com/loyfamilychiropractic