Steve Stiffler's Interactive/Online Marketing/Social Media Resume

Please email me if you know of any openings. Thank you!

Summary of Qualifications:

Strong working experience with Omniture SiteCatalyst, Google Analytics for website analysis.
Skilled in SEO and SEM/PPC.
Experienced setting up social media networks using Twitter, Facebook, LinkedIn and other social media sites.
Strong background in development and utilization of HTML, CSS, Adobe Dreamweaver CS4, Adobe Photoshop CS4; and Microsoft Office.
Experienced in editing and producing audio and video for the web.
Develope and implement social media strategies and developed email campaigns to promote new products or content.

Strong experience working with outside vendors.

Education:
Bachelor of Arts in Communications – University of Arkansas, Little Rock, AR – December 1996
Minor in Marketing

Professional Experience:
09/07 – Present
Penton Media – Overland Park, KS
Online Product Development & Content Strategy Manager

Develop and launch online programs/products to increase traffic and revenue through the creation of newsletters, podcasts, webinars, polls, surveys, forums, blogs, video and social media.
Collaborate with project managers, designers, web developers and editors to produce a SEO strategy to gain greater exposure through Google and other search engines.
Build and maintain Facebook, LinkedIn, Twitter and other social media accounts and developed strategies to increase readership and awareness of content through social networks.
Work with ad trafficking, marketing, audience development in placement of advertisements, marketing materials for magazine and newsletter renewals.
Identify and report current web analytics to magazine publishers and content editors so adjustments can be made in web strategies.
Trained editors on how to write for the web and how to use social media sites.

11/06 – 09/07
Windstream Communications – Little Rock, AR
Interactive Marketing Sr. Analyst/Project Manager

Managed all aspects of the Windstream.net web portal including site development, traffic growth and development of new and current revenue streams.
Developed and managed vendor relationships needed to develop new web content. Identified new content providers and anticipate customer wants.
Supervised the design and redesign of customer service areas of Windstream.net.
Developed and implemented new revenue channels, increasing revenue by 30%.

12/02 – 02/06
Living Church of God – Charlotte, NC
Web Marketing Manager/Project Manager

Supervised a team of web developers and content editors in implementing more than 500 pages of content.
Established and executed PPC and SEO marketing plans, which led to a 60% increase in web traffic and 40% increase in booklet/magazine distribution.
Managed the redesign of websites including the creation of new graphics, oversaw a weekly e-newsletter, created and maintained web blogs, encoded and streamed audio and video media.
Responsible for maintaining project timelines and budgets.
Supervised the design of a multi-layered content management system (CMS).
Handled questions, suggestions and complaints submitted by e-mail.

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